Biomimicry* (bio=life, mimesis=imitate) strategy takes advantage of living technologies (chemistry, materials, processes…) and systems in order to develop new innovative products, services and organizational models. Natural selection, over 3.8 billion years, has constrained organisms to solve the challenges of feeding, moving, and reproducing within ecological systems that are able to sustain in dynamic environments. Living organisms are thus widely regarded as not only being ingenious, but also being ecologically sound, resilient, and low-risk.

Please watch our animation movie:

For more information you can watch the TED conference of Janine Benyus  too, the author of Biomimicry, Innovation Inspired by Nature.

*Janine Benyus, Biomimicry, Innovation Inspired by Nature, 1997